Retention isn’t a discount. It’s timing.
Your best customers already love the product. They don’t leave over price — they leave because the jar went empty on a Tuesday and something else was in the cart by Friday. Subscriptions fix that by taking the choice away. We fix it by showing up at the right moment and letting them choose again.
Miss the window and you’re a coupon. Hit it and you’re a convenience.
Set it once. It runs on every box you ship.
No flows to build, no segments to maintain. It reads your order history and works the moment it’s installed.
A reorder button rides along
A durable QR prints on every packing slip and on drop-in insert cards. One scan reopens that exact order — reorder, snooze, or opt out. Nothing to integrate.
It learns each rhythm
Two purchases of the same product teach the interval; until then, your default. Durables with no rhythm are left alone — silence beats a wrong guess.
The reminder arrives on time
A free email as run-out nears — then, for high-value customers who don’t answer, a real postcard. Every card holds 24 hours; a reorder in that window cancels it, unprinted and unbilled.
If you’ve tried postcard marketing before, read this first.
Every reason merchants get burned by direct-mail tools — and what we do instead. No struck-through line here is a strawman; they’re the six complaints we heard most.
A “free tier” where you can look, but mailing anything needs a paid plan.
Starter actually works: campaigns mail, the reorder automation runs, reminder emails send — $0 a month, $1.50 a 4×6 card when one prints, and nothing else. No demo, no onboarding call, no minimum commitment.
A pricing page that climbs to $499 before the good parts unlock.
Our most expensive plan is $99 — less than most platforms’ cheapest paid tier — and it includes everything we make: campaigns, automation, personalization, the measurement holdout.
Pre-printed discount codes going stale in the mail.
No code is printed on any card. It’s minted the moment the customer scans — never expired on arrival, nothing for coupon sites to farm.
Paying to blast a list that may never convert.
Reorder reminders are the highest-intent send there is: your own customers, on their own rhythm, running low on something they already buy. Durables get silence, not guesses — and postcards go only to customers over the lifetime-spend bar you set.
A card that nags someone who already reordered.
The reminder adapts to the customer’s real state. Reordered in the 24-hour window? The card is cancelled — unprinted, unbilled. Said “still have plenty”? The model listens and waits.
Fuzzy “influenced revenue” attribution.
Reorder revenue is counted per send, in dollars, on your dashboard — and on Autopilot, a measurement holdout shows which reorders your reminders actually caused. A customer who reordered on their own is an honest zero.
Automatic reminders, or a campaign you aim yourself.
Reorder reminders
The engine above — predicted run-outs, an email-then-postcard ladder, one-tap reorder. It sends itself.
- Predicted per customer × product
- Postcards only for customers worth the postage
- Cancels free if they reorder first
Direct mail campaigns
Aim a real postcard at any slice of your own list — best customers, lapsed buyers, a single product. 4×6 or the mailbox-dominating 6×9.
- Design in-app or upload your own art
- Exact cost shown before you schedule
- 24-hour free-cancel window on every send
Free forever. Pay only when a card prints.
Emails and QR reorder buttons are unlimited on every plan. Postcards bill through Shopify against a spend cap you set — a surprise bill is structurally impossible.
- Reorder button on every box
- Unlimited reminder emails
- Your first campaign free — up to 50 cards
- Unlimited campaigns, any size
- Template library & card layouts
- Discount offers & click analytics
- Everything in Growth
- Per-household personalization
- Measurement holdout & proven lift
Printing & postage included in every card price. No minimums, no contracts. Uninstall and billing stops the same day.
Put a reorder button on every box.
It’s free to start, works the minute it’s installed, and the first reminder pays for the rest. Your customers already want to reorder — make it one tap.